From your daily newspaper to the flyers you receive through your letter box, newsprint paper has always been a common feature of our daily lives. Many people overlook this often-thin material that produces these mass-produced marketing materials; however, newsprint paper continues to play an important role in today’s society.
In our latest blog, we take a look into this diverse paper solution, explaining what newsprint is, the different types of newsprint available and the continued importance of the paper solution.
What is Newsprint Paper?
Newsprint paper is a cost-effective thin paper used by publishers for years to produce newspapers, magazines and other similar marketing publications. An uncoated paper solution, newsprint is produced using mechanical, chemical and deinked wood fibres. This paper is typically very thin, meaning manufacturers can produce it more economically. However, the material is still thick enough to allow for printing on both sides. Newsprint is most often available in off-white or grey but can be dyed in any colour to suit customer requirements. Possessing both great runnability and high opacity, newsprint paper is the ideal printing solution for a variety of commercial and marketing communications.
Different Types of Newsprint Paper
When it comes to printing, three main types of newsprint are typically used.
Standard Newsprint: The most common form of newsprint, most often used by large newspaper companies for printing. Standard newsprint is also the thinnest form on the market, making it the most cost-effective.
Improved Newsprint: A higher quality form of newsprint paper due to its higher thickness and brightness, which is achieved by additional bleaching throughout the manufacturing process. Improved newsprint often has an attractive look and finish, making it an ideal solution for high-end newspaper printing, inserts and advertising materials.
Specialty Newsprint: This variant of newsprint is bleached during the manufacturing stage, with standard colours available in green, pink, blue, yellow, orange and salmon. As this form of newsprint is also used for high-quality printing materials, this paper is thicker than standard newsprint and possesses great absorbent capabilities required for printing.
Newsprint and Its Place in Society
Traditional forms of media, such as newspapers and magazines, have long been the most dominant form of mass media globally. However, the emergence of technology has shifted society, offering people digital communication channels to stay connected to world news, their families and friends through the touch of a button.
However, despite many people now opting for digital marketing communications, traditional advertising methods continue to hold their place in today’s digital world. A recent report stated that in the US, there are still more than 124 million adults who read a newspaper every week as of 2018. For many, there are multiple advantages to printed news over digital means. Printed media is still considered to be more credible, as people who read newspapers feel the information is reliable and accurate, helping the reader to trust the information they are reading. There are several other reasons, such as accessibility, security and loyalty, that sway many people in today’s society toward traditional newspaper outlets.
Our knowledgeable team here at PG Paper work with global mill partners to offer our customers a range of newsprint paper to meet their specifications. By sourcing from our high-quality newsprint manufacturers globally, we can offer a diverse range of newsprint grades and identify the best solution to meet the requirements of our customers.
“Despite the decreasing number of newsprint readers worldwide in the era of digital technology, newsprint remains high in demand due to its distinguished technical specifications and level of absorbance. With the variety of options, we can offer at PG Paper, we strive to advise our customers on the best type(s) of newsprint according to their specific end-uses.”
If you are interested in purchasing newsprint paper or would like further information on the grades we currently offer, reach out to our team at [email protected].