The tissue paper market has experienced significant growth over recent years. Demand for tissue products is predicted to grow by approximately 4% YOY up until 2025, and there are several reasons for this paper solution’s unprecedented growth, with one of the main factors being population growth and increased standard of living. The global population continues to grow, with particular increases seen in urban areas. Due to this, the demand for personal hygiene products such as toilet rolls, facial tissues and many other FMCG products has risen in popularity amongst consumers.
The pandemic also played a huge part in propelling the demand for tissue paper products. Covid-19 significantly changed people’s views on hygiene, with their health and well-being climbing in importance. As people placed greater emphasis on health, their lifestyle habits also shifted, with consumers becoming more aware of hygiene products. In addition, as consumer buying decisions switch to more eco-friendly choices, the tissue market has seen growth in sustainable tissue paper products. Consumer concerns over the environmental impact of products and their packaging will only heighten, therefore, the introduction of sustainable tissue products that are recyclable or biodegradable will be much more appealing for eco-conscious buyers.
With global demand for tissue products on the rise, let’s take a look at the products currently dominating the market.
Leading Tissue Paper Products
Toilet rolls, towels, facial tissues and paper napkins are typically the four main tissue paper products that influence the market. North America is the dominant market for global tissue paper, holding the majority of the market share. China and Western Europe are also key drivers, both well-placed in terms of overall tissue consumption.
Toilet tissue is a widely favoured product, highly sought after in both European and American markets. Specifically designed for bathroom use, toilet tissue is renowned for its exceptional softness, strength, and absorbency, ensuring optimal hygiene and cleanliness during bathroom visits. It comes in different ply variations, ranging from one to six layers of thickness. Moreover, toilet tissue paper offers a variety of options in terms of texture and fragrances, providing additional choices for consumers.
Often known as ‘kitchen roll’, this product is one of the most popular tissue materials globally. Specifically designed for handling spillages, surface cleaning, and hand drying, tissue towels have become an essential item in kitchens worldwide. With their impressive strength and exceptional absorbency due to being loosely woven, these towels come in options ranging from two to four-ply, catering to various needs and preferences.
In recent years, the demand for facial tissues has witnessed a significant rise as consumers prioritise their health and overall wellness. Most often available in two or three-ply, these products are produced from tissue paper with the lowest base weights, often treated with a light calendaring process to achieve a smooth finish. The base tissue paper used in the production of facial tissues is predominantly derived from pure chemical pulp, occasionally supplemented with recycled fibers. To cater to customer requirements, the final product is often enhanced with softeners or scents.
Paper napkins, widely utilised in both residential and commercial settings, come in a range of folds, colours, and sizes to suit different purposes. With options ranging from one to four-ply, tissue paper napkins efficiently handle spills and food messes during meals, ensuring a clean and pleasant dining experience. Whether for household use or in commercial environments, paper napkins provide a practical and hygienic solution to maintain cleanliness throughout mealtime.
Your Tissue Paper Supplier of Choice
Here at PG Paper, we work alongside our network of global mill partners who produce a variety of high-quality tissue paper products. These tissue solutions can be made to order to your exact specifications and delivered to your requested port of destination. Contact us today to speak to a member of our team to discuss how we can meet your tissue paper needs.