{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.pgpaper.com\/what-is-pg-papers-purpose\/#BlogPosting","mainEntityOfPage":"https:\/\/www.pgpaper.com\/what-is-pg-papers-purpose\/","headline":"What is PG Paper’s Purpose?","name":"What is PG Paper’s Purpose?","description":"A company\u2019s purpose is more than a mission statement or a vision.  Plainly put, it is the driving force or even raison d\u2019etre for setting up a business.  It defines what a company stands for \u2013 ethically, emotionally and in practical terms too. This week, PG\u2019s COO, Puneet Gupta shares his thoughts on what makes","datePublished":"2020-02-14","dateModified":"2020-11-12","author":{"@type":"Person","@id":"https:\/\/www.pgpaper.com\/author\/pgpaper\/#Person","name":"pgpaper","url":"https:\/\/www.pgpaper.com\/author\/pgpaper\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/374b9e8453754ac238e0dc4156217ecac49302c311c61f1bfee49dfdca64dfab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/374b9e8453754ac238e0dc4156217ecac49302c311c61f1bfee49dfdca64dfab?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"PG Paper","logo":{"@type":"ImageObject","@id":"https:\/\/www.pgpaper.com\/wp-content\/uploads\/2018\/03\/pglogoschema.png","url":"https:\/\/www.pgpaper.com\/wp-content\/uploads\/2018\/03\/pglogoschema.png","width":170,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pgpaper.com\/wp-content\/uploads\/2020\/02\/pg-paper-purpose-scaled.jpg","url":"https:\/\/www.pgpaper.com\/wp-content\/uploads\/2020\/02\/pg-paper-purpose-scaled.jpg","height":1422,"width":2560},"url":"https:\/\/www.pgpaper.com\/what-is-pg-papers-purpose\/","about":["Company News"],"wordCount":898,"articleBody":"A company\u2019s purpose is more than a mission statement or a vision.  Plainly put, it is the driving force or even raison d\u2019etre for setting up a business.  It defines what a company stands for \u2013 ethically, emotionally and in practical terms too.This week, PG\u2019s COO, Puneet Gupta shares his thoughts on what makes the heart of PG Paper beat, and the importance of  the company values.So, what\u2019s PG Paper\u2019s purpose? For me, PG Paper\u2019s purpose is what connects the head, with the heart.  And by that, I mean serving our international customer base by understanding their needs – without losing sight of our environmental responsibilities and ethical core.  It\u2019s also about \u2018giving back\u2019 and this extends to our PG team, our local community and supporting charitable causes.The PG story so far\u2026\u2026Many of you reading this blog, will know PG\u2019s back story and may havefollowed our journey from a start-up at the kitchen table in our family home in2003, to the global business that we are now proud to lead, doing business inover 55 countries with international locations in the US, China, India, Turkeyand Sweden.  PG Paper started out in our kitchen – the \u2018heart of the home\u2019 – and itwas here where Poonam and I discussed and laid out our company purpose andagreed our core values that are the foundations upon which we have built ourbusiness.Almost two decades later, our purpose remains the key driver of PGPaper.  With every business success orwin, I believe there is a related or corresponding opportunity for the companyto give back.Core ValuesFirst comes purpose and then the values that bring your business purposeto life.  We created the infographic(below) a number of years ago, to communicate our purpose to our growing team,our customers and growing business networks. I am pleased to say that these values still remain at the core of how wedo business today.  Demonstrating Purpose  PG Paper has supported a number of local, national and international charities since 2003.  Our support extends to charities that work with vulnerable children and young adults, those who work to extend access to education and healthcare, as well as supporting a number of environmental initiatives too.CSR in Action – A SnapshotWe have been fortunate enough to support a number of well-knowninternational charities including Oxfam, Unicef, The British Asian Trust,Yuvraj Singh\u2019s YouWeCan Foundation and the Virat Kohli Foundation \u2013 eachcharity supporting causes close to our hearts.Elephant FamilyWe are delighted to have supported this Asian elephant conservation charity for the last four years.  Around 1 million people are displaced every year as a result of the economic demands of a growing population and the erosion of the Asian elephant\u2019s natural habitat and corridors for movement. In November this year, Poonam and I will take part in a tuk-tuk race across India, for the third time, in support of Elephant Family\u2019s vital work.PG also supports a number of national charities, for example Action forChildren and the Scottish Circle (a charity that Poonam helped establish in2006 with the singer, Annie Lennox).Action for ChildrenAFC helps the most vulnerable children throughout the UK, and PG Paper has been a long-standing supporter.  Our long-term sponsorship of the its flagship annual sports dinner has raised significant sums in support of the life-changing work of the charity.With over 60% of the PG team living within a few miles of our HQ, manyof our charitable endeavours are concentrated on giving back to our localcommunity.  These are often charitableevents or fundraisers that our team support, help organise or volunteer insupport of.  This allows us to \u2018giveback\u2019 to a wide-range of groups including local sports charities, schools, ourlocal cancer hospice and foodbanks.Demonstrating Purpose in Business \u2013 Paper Alternatives to PlasticFrom the outset, themes of sustainability and environmental impact quicklyprovided focus to our business strategy and over the years, helped establish PGPaper as a prominent international paper trading business. And as we grow as acompany, we continue to look upon these factors as key PG business drivers withour commitment to reducing waste and preventing recyclable materials going tolandfill.Today, these circular economy drivers continue to be at the core of ourbusiness, and the PG procurement and business development team support a myriadof businesses around the globe to source materials to allow them to meet theircustomer demands for recycled papers and boards, for compostable materials andpaper alternatives to plastic.  Toillustrate, colleagues in our business development team have seen an exponentialincrease in the number of orders placed by paper straw manufacturers, paper bagmanufacturers and customers seeking alternatives to plastic pouches.More to PG than P&LAt PG, we take a holistic approach to celebrating our successes. Exponential growth and great business wins are of course, crucial to business success.  But measuring success beyond the P&L, the balance sheet and EBITDA is our gauge of true success.  PG Paper’s clear purpose is the backbone of all success and it is this that guides the entire team to work ethically and fairly, with consideration, passion and kindness."}