Jan 31International Data Privacy Day: It’s Time to Shred the Paper! Posted on 31/01/2023 Last week we celebrated International Data Privacy Day! This day is celebrated every year on January 28th and is a great reminder of the importance of protecting our personal data and privacy. With the advancement of technology and data breaches becoming a more common occurrence, it is essential for individuals and organisations to take measures..
Jan 27Dr Poonam Gupta OBE attends Pravasi Bharatiya Divas Convention Posted on 27/01/2023 Our CEO, Dr Poonam Gupta OBE, was invited to be a guest speaker at the 17th Pravasi Bharatiya Divas (PBD) Convention, which took place on 8-10 January in Indore, Madhya Pradesh. The PBD Convention provides an important platform for the Government to engage with the overseas Indian community and helps recognise its contribution to the..
Jan 25Poonam Appointed Export Champion for Scotland Posted on 25/01/2023 Our CEO, Dr Poonam Gupta OBE, was recently appointed as an Export Champion by the Department of International Trade (DIT) and Scottish Development International (SDI). A total of thirteen Scottish business figures have been selected as the first Export Champions for Scotland, expanding the Export Champions community to Scotland after running successfully in England for..
Jan 20Are Brands Returning to Traditional Advertising? Posted on 20/01/2023 Digital marketing methods have dominated the advertising landscape for many years, with posters and magazines making way for the likes of Facebook and Google ads. The emergence of new and exciting digital marketing strategies lured consumers in, shifting the scope of advertising and changing how brands target their customers. Email marketing, social media marketing and..
Jan 16New Year, New Sustainable Packaging Trends! Posted on 16/01/2023 The demand for sustainable packaging in Europe grew exponentially in 2022. Consumer consciousness towards environmental concerns heightened people’s need for sustainable choices, resulting in brands having to shift their attention towards sustainable products to keep people on their side. Many nations introduced legislation on single-use plastics over the past year in a bid to tackle..
