In 2024, sustainable packaging will retain its prominent position within the packaging industry, driving companies to implement new technologies and innovations to keep up with consumer demand and government legislation. The importance of battling climate change grew with significant momentum in 2023, prompting organisations to rethink their packaging strategies and waste management systems. The emphasis on this will continue to grow in 2024, with new regulations and heightened consumer preferences influencing the packaging sector.
It is predicted to be an exciting year of change in the packaging industry, as various sustainable trends have been forecasted to reshape the market for the better. Below, we have outlined some of the packaging trends for the months ahead.
Minimalist Packaging
Simplicity and functionality are set to take centre stage in packaging design, marked by the rise in demand for minimalist packaging designs. Organisations are using more lightweight materials and streamlining their packaging with the aim to reduce packaging waste, limit production, decrease transportation costs and improve their overall packaging lifecycle. Consumer demand for simplistic packaging continues to grow, and brands prioritising functionality will positively impact their commitment to sustainability.
Greater Use of AI
Throughout 2023, numerous organisations have implemented artificial intelligence to enhance their packaging operations, and this trend is anticipated to gain further momentum in the coming year. AI offers the capability to analyse customer data and insights, helping organisations better understand their target audience and develop packaging solutions tailored to specific demographics. AI technologies can also optimise production and logistical processes, helping companies to address supply chain issues more effectively. Additionally, advancements in data learning are set to enhance companies’ sustainability commitments, with these technologies capable of successfully monitoring and managing carbon emissions.
Smart packaging solutions were a predicted packaging trend for 2023, and AI-driven smart solutions will continue to grow across the industry this year. Powered by AI, these solutions offer real-time tracking and monitoring capabilities, ensuring the product is tracked from production to delivery. Learn more about how AI will reshape the packaging sector in 2024.
New Packaging Legislation
New packaging legislation is set to be introduced in 2024, which will have a significant impact on many businesses. The UK government plans to introduce the Extended Producer Responsibility (EPR) in 2024, which aims to have businesses that produce consumer packaging responsible for waste disposal costs. The bill is also set to charge firms that use less eco-friendly packaging materials to encourage organisations to use more sustainable materials in their packaging. The UK plastic packaging tax rates are to be increased in April this year as well, encouraging businesses to re-think their plastic packaging content.
Many businesses will also have to alter their packaging to meet the guidelines of the EU Packaging and Packaging Waste Regulation (PPWR), which is projected to be introduced in 2025. This new law requires all packaging materials to be labelled with correct recycling procedures, and they must also benefit the circular economy, meaning packaging must be recyclable or reusable. The introduction of new legislation in 2024 will pressure many businesses to reconsider their packaging strategies.
Fibre-Based Solutions
As environmental awareness increases among consumers, the demand for non-wood fibre packaging materials continues to grow in popularity. Alternative materials such as leaves, bamboo and sugarcane are being used to create eco-packaging solutions that are in line with consumer values. Biodegradable and compostable solutions are gaining traction, with alternative developments, including plant-based plastics and compostable cups, being progressed. The market for compostable packaging solutions is predicted to rise by 6.2% in 2024, with many brands set to introduce new innovative eco-friendly solutions over the coming months.
Sustainability will continue to be at the forefront of the packaging industry in 2024, with new trends not only transforming the packaging sector but contributing towards a circular economy and a greener future for all. Learn more about the sustainable packaging trends expected to make an impact in 2024.
For the past 20 years, PG Paper has curated a portfolio of high-quality, verified brands, combining widely recognised names and innovative offerings from all corners of the globe. Our extensive portfolio includes diverse sustainable solutions that are available in various sizes and can be altered to suit your specific requirements. Reach out to the PG Paper team today at info@pgpaper.com to learn more about the eco-friendly solutions we can supply.