With the growing eco-consciousness of consumers, brands have introduced environmentally-friendly packaging solutions, including the popular paper cup. While paper cups find widespread usage across various industries, they are particularly prevalent in the coffee industry. Paper coffee cups are commonly made from a paper material known as ‘cupstock’, specifically designed for this purpose.
What is Cupstock?
Cupstock or cupboard is a type of paperboard that is designed for the manufacturing of end-uses such as paper cups, ice-cream tubs, food containers and various other applications. This material is the perfect solution for uses such as these due to its liquid barrier qualities, helping to prevent leakages and the overall integrity of the cup. The cupboard also possesses insulation qualities, helping to keep hot or cold drinks at the optimal temperature, enhancing the overall drinking experience. This paper board is available as base paper or with PE/PET or poly coatings in various sizes. Contact our sales team today to enquire about the cupstock board.
Marketing Advantages of Paper Coffee Cups
Loved across the globe, the coffee market continues to grow, with coffee consumption higher than ever. A recent report highlighted that Brits are spending, on average, £530 each year on the beloved hot drink, spending over £1 billion as a collective nation. With the popularity of takeaway coffee at an all-time high, paper coffee cups present brands with the perfect platform to showcase their brand and advertise their message to millions. Let’s look at some of the ways paper coffee cups can be used as a powerful marketing tool.
Increasing Brand Recognition
As soon as you see the green and white logo on a Starbucks cup or bold white text on a Costa Coffee cup, you instantly recognise the brand. Paper coffee cups present brands with the perfect opportunity to showcase their brand emblem or colours, helping to create a memorable impression on the consumer, which will help form a familiarity in the mind of the customer and establish strong brand recall.
Simple but Effective Mobile Marketing
One of the biggest advantages of paper coffee cups in promoting your brand is the opportunity they present to brands as a mobile advertisement. The reach potential of paper coffee cups is incredible, possessing the ability to reach a mass audience of consumers beyond the walls of the coffee shop. Spotted on a commute or a city high street, paper coffee cups can be seen almost anywhere, which is why it’s important for your brand to implement strong and creative branding across the cup face and lid.
With the exception of trying a product for the first time, most individuals are unlikely to purchase something they dislike, particularly in the realm of food and drink. When customers hold your branded paper coffee cup, they effectively convey a positive message, indicating their enjoyment of the hot beverage they are consuming. This act of word-of-mouth promotion holds a significant influence in shaping positive brand perception, leading to the acquisition of new customers and fostering brand loyalty.
Looking to Spark Your Brand Image?
At PG Paper, we work with our global mill partners to seek our customers with the best possible solutions to fulfil their requirements. If you are looking for an attractive eco-friendly cupstock solution that effectively displays your brand, then look no further! Reach out to our sales team today at to discuss your paper coffee cup needs.