In today’s world, sustainable packaging has become a crucial aspect for brands. Conventional packaging materials, such as plastic, are responsible for almost half of the global waste produced. Therefore, brands should seek to adopt environmentally friendly packaging practices and incorporate sustainable packaging materials into their strategies. This not only helps reduce their environmental footprint but also provides a competitive edge. Sustainable packaging offers several benefits to brands, including increasing their chances of success in a sustainably focused climate, reducing environmental impact, and attracting eco-conscious consumers.
Does Sustainable Packaging Increase Brand Recognition?
Making use of more sustainable materials when it comes to packaging is not only beneficial to the environment but can also help generate brand recognition. By adopting eco-friendly packaging, brands can demonstrate their commitment to sustainability and responsible business practices, attracting eco-minded consumers. This helps promote a positive brand image and consumer recall, as more consumers are increasingly seeking products from sustainably minded brands.
A report from Forbes showcased that as of December 2022, 82% of consumers want brands to embrace sustainable and people-first practices, highlighting the increase in customer demand for brands to become more eco-focused. This can help drive brand recognition and awareness.
Sustainable packaging is a subtle way for a brand to showcase its values and what it stands for, actively creating a lasting impression on consumers and fostering brand loyalty. Ultimately, by embracing sustainable packaging, brands can differentiate themselves in the marketplace, build a strong brand identity, and solidify their position as leaders in their market.
Does Eco Packaging Benefit the Planet?
Brands implementing sustainable packaging practices can play a significant role in addressing climate change. Traditional packaging materials, such as plastics, contribute considerably to greenhouse gas emissions and pollution. A study from climate action NGO WRAP states that plastic packaging in the UK accounts for almost 70% of the country’s plastic waste, highlighting the widespread impact of plastic packaging on the environment. By transitioning to sustainable packaging, brands can reduce their carbon footprint and minimise environmental harm, contributing to the fight against climate change and promoting a more sustainable future for the planet.
Will More Sustainable Packaging Reduce Waste?
Brands and organisations that introduce and maintain sustainable packaging practices can help reduce the amount of waste they produce. One of the main ways to achieve this is by minimising the amount of material used to package a product through package redesign. By eliminating common yet harmful materials, such as plastic, brands can reduce the amount of plastic that ends up in landfills. Using materials that can be properly disposed of or recycled also helps to reduce environmental damage. According to a GreenPak study, flexible plastics in the UK account for just over 20% of consumer packaging, with only 6% being recycled. It is clear that packaging waste has a detrimental impact on the environment, making it more crucial than ever for organisations to adopt a sustainable packaging strategy to address this issue.
At PG Paper, we provide a variety of environmentally friendly paper and board solutions that cater to your specific needs. We also offer guidance around approach to market and supply papers using technology such as bio-polymers, along with the necessary certifications, for those seeking alternatives to plastic. For more information on the sustainable alternatives we have available, visit our website or contact us at [email protected].